askng.it vs Bookboost
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
Both land on 8/10 overall, so the choice comes down to fit rather than our scores.
askng.it is built for small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations. Bookboost is built for privacy-conscious European hotels.
| askng.it | Bookboost | |
|---|---|---|
| Our rating | 8/10 | 8/10 |
| Pricing | Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120) | Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum |
| Best for | Small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations | Privacy-conscious European hotels |
| HQ | Netherlands | Sweden |
| Founded | 2019 | 2016 |
| Reviewed by | sophie | anna |
What each one costs
askng.it pricing
- Free €0
- A real free tier rather than a trial with a countdown on it, which is rare enough in this category to be worth stating plainly.
- Standard €4.50/room/month, €80 minimum
- The tier most properties will land on. At my 80 rooms that's €360 a month, and the minimum only bites below about 18 rooms.
- Premium €7.50/room/month, €120 minimum
- €600 a month at my size. The step up needs to earn that €240 difference against your own numbers, not against the feature grid.
Published per-room rates with the minimums stated, which is what I want from a vendor and don't often get. Do the arithmetic at your own room count before you look at the tier comparison, because per-room pricing rewards small properties and punishes larger ones: the same product costs my 80-room hotel €4,320 a year on Standard. Then add WhatsApp conversation costs, which sit outside the subscription and depend on your volume and markets.
Bookboost pricing
- Customer Data Platform ~€2.20/room/month
- Compulsory. Every other module sits on top of it, so this is the floor rather than an option, and it's the right way round: the data layer is the part of Bookboost I rate most highly.
- Journey ~€2.80/room/month
- Automated guest messaging across the stay. Optional, and the module most properties add first.
- Inbox ~€2.80/room/month
- The unified inbox, including WhatsApp Business API. This is what turned Bookboost into a proper messaging platform rather than a CRM that also sends messages.
- Broadcasts ~€1.80/room/month
- One-to-many campaigns. The cheapest module, and the one whose value depends most on whether you actually run campaigns.
- Guest app €1.40/room/month
- New since our review. Requires the Journey module.
- AI agent €3.00/room/month
- New since our review. Requires the Inbox module, and is the priciest single module on the list.
- Insights platform €2.00/room/month, plus seats
- New since our review. Creator seats are €200 a month and viewer seats €50, which is where Anna's complaint about exporting a CSV and doing the arithmetic yourself now has a paid answer.
There's a minimum of around €399 a month, which is the number that decides whether this is for you. Below roughly 60 rooms the minimum, not the per-room rate, is what you're paying, so a small property subsidises a pricing model built for larger ones. Add the modules you need to the compulsory data platform before comparing: the CDP alone is not a messaging tool, and the realistic configuration is CDP plus Journey plus Inbox, not the headline €2.20.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on askng.it pricing and Bookboost pricing.
Common questions
Which is better, askng.it or Bookboost?
Both score 8/10 on our ratings, so the right pick depends on what you are optimising for. Read both reviews.
How much do askng.it and Bookboost cost?
askng.it: Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120)
Bookboost: Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum
Read the full reviews
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askng.it
askng.it is, for all practical purposes, a new product: the February 2026 rebuild of Lacoly, which I ran for a year and rated a 4. I tested the new one in March at my 80-room Amsterdam hotel. It is a different animal, and it earns an 8.
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Bookboost
I reviewed Bookboost previously and liked the data handling. Coming back to it, the privacy fundamentals haven't slipped, and the WhatsApp integration has turned it into a proper messaging platform.