Six hoteliers, one shared list of frustrations.

We're six friends who happen to run hotels across Europe. We met at conferences, argued over drinks, kept in touch, and at some point started swapping notes on the software we were all buying. Twice a year we get together in person, somewhere in Europe, for a few days. We eat too much, we disagree about everything, and we come away with a shared list of tools to test next.

Between us we cover everything from a single family resort on the Greek coast to a fifteen-property hotel group in France. Some of us are independent owner-operators watching every euro. Others run small collections of boutique hotels across a region. One of us is a corporate technology director who would rather read API documentation than a profit-and-loss statement. What we share is that we all deal with the same things you deal with: seasonal staff who need to learn everything in two days, margins that don't leave room for expensive mistakes, and guests who rightly expect everything to work without thinking about it.

What we're building

The plan is simple: cover every category of hotel software that matters. Guest communication is where we started, because that's where we were all spending money and getting frustrated. But we're working through revenue management, property management systems, housekeeping, reputation management, direct booking tools, and more. Each category gets the same treatment: we sign up, we pay, we install it, we use it with real guests over weeks or months. No demos, no freebies, no vendor previews.

It'll take a while. There's a lot of software out there and only six of us, with hotels to run in between. But that's the point. We'd rather publish three good reviews a month than thirty shallow ones.

How we review

Each of us looks at different things. James watches how it affects the guest. Anna reads the data processing agreement. Marc checks the company's headquarters. Elena hands it to her newest hire and watches what happens. Thomas opens the API documentation. Sophie opens a spreadsheet.

We argue about scores. We argue about what counts as a real integration versus a marketing claim. We argue about whether data sovereignty is more important than feature quality (Marc and Thomas have had that one three times). The reviews reflect those disagreements. If we don't agree, both opinions stay up.

What we don't do

• Affiliate links. We earn nothing if you sign up for anything.
• Sponsored reviews. Nobody pays for coverage.
• Advertising. Not now. No plans to.
• Vendor "partnerships" of any kind.

Why bother trusting us

Because we have nothing to sell. We're hoteliers who needed this information, couldn't find it, and decided to produce it ourselves. If a tool is good, we say so. If it's overpriced or the privacy policy is vague, we say that too. This is a side project built by friends, not a business. The only pressure we feel is from each other.