Section

Insights

Thoughts on hotel technology, the industry, and why we do this.


  1. 01 Essay

    Your hotel's AI runs on OpenAI. Do you know what that means?

    We checked the sub-processor lists and privacy policies of all ten guest communication tools we've reviewed. Nearly every one routes guest conversations through OpenAI in San Francisco. Most hoteliers have no idea.

    anna

  2. 02 Essay

    Hotel Tech Report has become the problem it was supposed to solve

    HTR used to be a useful place to read what other hoteliers thought about software. Then it became a sales platform dressed as a review site. It died somewhere in 2025 and nobody said it out loud.

    marc Updated 4 March 2026

  3. 03 Essay

    Why we started Six Hoteliers

    Hotel software reviews are written by people who've never worked a night shift. They're funded by the vendors being reviewed. We thought we could do better.

    james Updated 4 March 2026