No. 01 · Issue ongoing · Europe
We run hotels. We test the software. We tell the truth.
Six working hoteliers across Europe, reviewing the tools we actually pay for and use with real guests. No ads. No affiliates. No sponsored coverage.
Sections
- Guest communication →
- Property management →
- Housekeeping →
- Revenue management Soon
Latest reviews
- 01 guest communication
askng.it review: proactive WhatsApp guest messaging, tested
askng.it is, for all practical purposes, a new product: the February 2026 rebuild of Lacoly, which I ran for a year and rated a 4. I tested the new one in March at my 80-room Amsterdam hotel. It is a different animal, and it earns an 8.
- 02 housekeeping
Actabl review: four acquisitions in a trench coat, sold as a platform
Actabl is a private equity roll-up of four separate hotel tech companies, headquartered in Florida, backed by a PE firm managing $18.8 billion. The labour management tools are strong. Everything else is a sovereignty and integration problem dressed up in enterprise marketing.
- 03 property management
Amenitiz review: the numbers behind Southern Europe's fastest-growing PMS
A PMS that publishes its pricing, charges no commission, and starts at €42/month. I checked the maths. Then I checked whether you actually get a PMS for that.
- 04 property management
Apaleo review: the API-first PMS that expects you to build your own hotel
A PMS with a public API, a developer sandbox, and no proprietary UI requirement. I opened the docs before the marketing page. For once, I wasn't disappointed.
- 05 housekeeping
Breezeway review: a vacation rental tool that wandered into my hotel
A colleague recommended Breezeway for housekeeping. The scheduling works, the mobile app is decent, but the whole product thinks in vacation rentals, not hotel rooms. My staff could use it, but they shouldn't have to.
- 06 property management
Clock PMS+ review: thirty years of European independence in a market full of venture capital
Every subscription is a vote. Clock has been building hotel software since 1994 without taking venture capital. In a market where your PMS vendor might get acquired next quarter, that counts for something.
Reference
- Topics — browse by theme
- Compare — side by side
- Pricing — what tools cost
- Alternatives — what we'd consider instead
- Glossary — acronyms decoded
- Editorial comparisons — head-to-heads
What's next
Revenue management is next on the list. Each review takes weeks of real use, so it's slow going. That's the point.