Revenue per available room
RevPAR
Total room revenue divided by total available rooms over a period. The headline performance metric in hotel revenue management.
RevPAR captures both occupancy and rate in one number. A hotel with 80% occupancy at €100 ADR has RevPAR of €80. Increasing RevPAR is the central goal of revenue management. RMS platforms exist to optimise it; benchmarking tools (STR, OTA Insight) report it competitively.
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