Akia vs askng.it
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
On our hands-on ratings, askng.it takes it overall, 8/10 against 5/10.
Akia is built for US hotels wanting AI-driven guest messaging. askng.it is built for small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations.
| Akia | askng.it | |
|---|---|---|
| Our rating | 5/10 | 8/10 |
| Pricing | Quote only since 2026. Basic, Pro and Max tiers listed without prices; the former $5/room/month is no longer published | Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120) |
| Best for | US hotels wanting AI-driven guest messaging | Small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations |
| HQ | United States (San Francisco) | Netherlands |
| Founded | 2019 | 2019 |
| Reviewed by | marc | sophie |
What each one costs
Akia pricing
- Basic Quote only
- Tier exists with a feature list and usage limits attached, but no price, no currency and no billing terms. Ends at talk to sales.
- Pro Quote only
- Same again: the features are visible, the cost is not.
- Max Quote only
- Top tier, also quote only. Every route out of the pricing page goes to sales or a demo booking.
Akia has stopped publishing the per-room rate our review recorded. The $5 per room per month figure is gone from the pricing page, replaced by three named tiers with their features intact and their prices removed. The tier structure is genuinely useful, so you can still work out what you would be buying. You just cannot work out what it costs, which for a tool whose appeal to smaller American properties rested on an affordable per-room price is a strange thing to take away.
askng.it pricing
- Free €0
- A real free tier rather than a trial with a countdown on it, which is rare enough in this category to be worth stating plainly.
- Standard €4.50/room/month, €80 minimum
- The tier most properties will land on. At my 80 rooms that's €360 a month, and the minimum only bites below about 18 rooms.
- Premium €7.50/room/month, €120 minimum
- €600 a month at my size. The step up needs to earn that €240 difference against your own numbers, not against the feature grid.
Published per-room rates with the minimums stated, which is what I want from a vendor and don't often get. Do the arithmetic at your own room count before you look at the tier comparison, because per-room pricing rewards small properties and punishes larger ones: the same product costs my 80-room hotel €4,320 a year on Standard. Then add WhatsApp conversation costs, which sit outside the subscription and depend on your volume and markets.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on Akia pricing and askng.it pricing.
Common questions
Which is better, Akia or askng.it?
On our ratings askng.it scores 8/10 against Akia at 5/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do Akia and askng.it cost?
Akia: Quote only since 2026. Basic, Pro and Max tiers listed without prices; the former $5/room/month is no longer published
askng.it: Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120)
Read the full reviews
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Akia
Akia's AI chatbot is the best I've tested in hotel messaging. It also means your guest passport data lives on American servers under American law. The technology has improved since my last review. My position hasn't.
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askng.it
askng.it is, for all practical purposes, a new product: the February 2026 rebuild of Lacoly, which I ran for a year and rated a 4. I tested the new one in March at my 80-room Amsterdam hotel. It is a different animal, and it earns an 8.