askng.it vs Duve
The facts side by side, what each one costs tier by tier, and which of the two we'd pick. Both have been paid for and run at a working European hotel.
The short version
On our hands-on ratings, askng.it takes it overall, 8/10 against 7/10.
askng.it is built for small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations. Duve is built for larger hotels with dedicated tech staff wanting a full guest platform.
Which we'd pick
askng.it for a small or mid-size property, Duve once you are large enough to absorb it.
Duve is the more established platform and the more complete one, but it is drawn for hotels ten times the size of Elena's thirty-room resort, and she says so plainly: half the features exist for someone else, the admin dashboard is a maze, and small hotels are an afterthought rather than the audience. What it does well it does properly, especially the guidebook, the translation and the pre-arrival upselling.
askng.it is built the other way round, and its structural idea is the difference: it is proactive rather than reactive, sending the arrival-time, late-checkout and upsell prompts before the guest thinks to ask, where most of the category waits in an inbox. It publishes per-room rates with a calculator, runs on Mistral rather than a US model, and bundles the per-reservation touchpoints so the monthly cost is predictable. The caution is track record: Sophie is still the only hotelier we know running it, there is no public API documentation, and the customer figures are vendor-supplied.
Drawn from our individual hands-on reviews rather than a fresh head-to-head test. Where a finding belongs to one of us, we've said whose it is.
| askng.it | Duve | |
|---|---|---|
| Our rating | 8/10 | 7/10 |
| Pricing | Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120) | Published package minimums: Basic from $120/month, Pro $150, Premium $200, Enterprise custom |
| Best for | Small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations | Larger hotels with dedicated tech staff wanting a full guest platform |
| HQ | Netherlands | Israel (Tel Aviv) |
| Founded | 2019 | 2016 |
| Reviewed by | sophie | elena |
What each one costs
askng.it pricing
- Free €0
- A real free tier rather than a trial with a countdown on it, which is rare enough in this category to be worth stating plainly.
- Standard €4.50/room/month, €80 minimum
- The tier most properties will land on. At my 80 rooms that's €360 a month, and the minimum only bites below about 18 rooms.
- Premium €7.50/room/month, €120 minimum
- €600 a month at my size. The step up needs to earn that €240 difference against your own numbers, not against the feature grid.
Published per-room rates with the minimums stated, which is what I want from a vendor and don't often get. Do the arithmetic at your own room count before you look at the tier comparison, because per-room pricing rewards small properties and punishes larger ones: the same product costs my 80-room hotel €4,320 a year on Standard. Then add WhatsApp conversation costs, which sit outside the subscription and depend on your volume and markets.
Duve pricing
- Basic From $120/month
- Stated as a minimum package rather than a per-room rate. Online check-in, branded guest app, check-out coordination, analytics and support.
- Pro From $150/month
- Adds the communication suite: unified inbox, SMS, WhatsApp messaging, automations and workflows. Carries the 0% commission claim on in-house upsells.
- Premium From $200/month
- Adds upsells and ecommerce: room upgrades, custom upsells and payment processing integration.
- Enterprise Custom
- Everything above plus advanced customisation and a dedicated account manager. Contact required.
Duve now presents four package minimums where our review recorded a single per-room figure of about $6 per room per month. For most properties the new shape is more useful, because $120 a month is something you can put in a budget where about $6 per room left you guessing at the floor. Read it against the warning in Elena's review though: several hoteliers reported charges they had not expected, and a published minimum is not a published total. Every one of these tiers is stated as a starting point.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on askng.it pricing and Duve pricing.
Common questions
Which is better, askng.it or Duve?
On our ratings askng.it scores 8/10 against Duve at 7/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do askng.it and Duve cost?
askng.it: Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120)
Duve: Published package minimums: Basic from $120/month, Pro $150, Premium $200, Enterprise custom
Read the full reviews
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askng.it
askng.it is, for all practical purposes, a new product: the February 2026 rebuild of Lacoly, which I ran for a year and rated a 4. I tested the new one in March at my 80-room Amsterdam hotel. It is a different animal, and it earns an 8.
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Duve
A second season with Duve and the rating goes up. WhatsApp changed everything for how we talk to guests, and Katerina can now train new hires on it herself. Still not simple, but no longer unmanageable.