askng.it vs LIKE MAGIC
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
On our hands-on ratings, askng.it takes it overall, 8/10 against 7/10.
askng.it is built for small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations. LIKE MAGIC is built for design-conscious hotels wanting a modern guest journey.
| askng.it | LIKE MAGIC | |
|---|---|---|
| Our rating | 8/10 | 7/10 |
| Pricing | Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120) | Custom pricing, mid-range |
| Best for | Small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations | Design-conscious hotels wanting a modern guest journey |
| HQ | Netherlands | Switzerland (Zurich) |
| Founded | 2019 | 2021 |
| Reviewed by | sophie | elena |
Common questions
Which is better, askng.it or LIKE MAGIC?
On our ratings askng.it scores 8/10 against LIKE MAGIC at 7/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do askng.it and LIKE MAGIC cost?
askng.it: Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120)
LIKE MAGIC: Custom pricing, mid-range
Read the full reviews
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askng.it
askng.it is, for all practical purposes, a new product: the February 2026 rebuild of Lacoly, which I ran for a year and rated a 4. I tested the new one in March at my 80-room Amsterdam hotel. It is a different animal, and it earns an 8.
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LIKE MAGIC
After Duve made me say 'oh no' out loud, I went looking for something my seasonal staff could learn before the first guest arrived. LIKE MAGIC came close. Not all the way, but close.