askng.it vs LIKE MAGIC
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
On our hands-on ratings, askng.it takes it overall, 8/10 against 7/10.
askng.it is built for small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations. LIKE MAGIC is built for design-conscious hotels wanting a modern guest journey.
| askng.it | LIKE MAGIC | |
|---|---|---|
| Our rating | 8/10 | 7/10 |
| Pricing | Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120) | Now published: Core from €350/month, Platform from €400/month, 10% off annual; add-on prices still withheld |
| Best for | Small and mid-size hotels wanting WhatsApp-led guest messaging with named PMS and door-lock integrations | Design-conscious hotels wanting a modern guest journey |
| HQ | Netherlands | Switzerland (Zurich) |
| Founded | 2019 | 2021 |
| Reviewed by | sophie | elena |
What each one costs
askng.it pricing
- Free €0
- A real free tier rather than a trial with a countdown on it, which is rare enough in this category to be worth stating plainly.
- Standard €4.50/room/month, €80 minimum
- The tier most properties will land on. At my 80 rooms that's €360 a month, and the minimum only bites below about 18 rooms.
- Premium €7.50/room/month, €120 minimum
- €600 a month at my size. The step up needs to earn that €240 difference against your own numbers, not against the feature grid.
Published per-room rates with the minimums stated, which is what I want from a vendor and don't often get. Do the arithmetic at your own room count before you look at the tier comparison, because per-room pricing rewards small properties and punishes larger ones: the same product costs my 80-room hotel €4,320 a year on Standard. Then add WhatsApp conversation costs, which sit outside the subscription and depend on your volume and markets.
LIKE MAGIC pricing
- Core From €350/month
- Stated as both the starting price and the monthly minimum. Covers the guest journey: digital, branded, and in likemagic's own framing frictionless.
- Platform From €400/month
- Starting price and monthly minimum again. Adds the operations side, task management and housekeeping monitoring.
- Annual billing 10% discount
- Applied to the per-room pricing and to the monthly minimums alike, which is stated rather than implied.
- Add-ons Price not stated
- Booking engine, digital keys, wallet keys and kiosk are all available on either tier, and none of them carries a published figure. This is the gap left in an otherwise open price list.
likemagic published its pricing during 2026, having hidden it behind a demo call when we reviewed it. That is the single clearest improvement we have recorded in this category, and it answers the loudest complaint in Elena's review directly. Two tiers, both with stated monthly minimums, and an annual discount that is spelled out rather than dangled. The add-on prices are still missing, so a property that needs digital keys or a kiosk is back to asking. But you can now budget for likemagic before you speak to anybody, and a year ago you could not.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on askng.it pricing and LIKE MAGIC pricing.
Common questions
Which is better, askng.it or LIKE MAGIC?
On our ratings askng.it scores 8/10 against LIKE MAGIC at 7/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do askng.it and LIKE MAGIC cost?
askng.it: Free tier; Standard €4.50/room/month (min €80); Premium €7.50/room/month (min €120)
LIKE MAGIC: Now published: Core from €350/month, Platform from €400/month, 10% off annual; add-on prices still withheld
Read the full reviews
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askng.it
askng.it is, for all practical purposes, a new product: the February 2026 rebuild of Lacoly, which I ran for a year and rated a 4. I tested the new one in March at my 80-room Amsterdam hotel. It is a different animal, and it earns an 8.
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LIKE MAGIC
After Duve made me say 'oh no' out loud, I went looking for something my seasonal staff could learn before the first guest arrived. LIKE MAGIC came close. Not all the way, but close.