Bookboost vs HiJiffy
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
On our hands-on ratings, Bookboost takes it overall, 8/10 against 7/10.
Bookboost is built for privacy-conscious European hotels. HiJiffy is built for mid-to-large European hotels wanting WhatsApp automation.
| Bookboost | HiJiffy | |
|---|---|---|
| Our rating | 8/10 | 7/10 |
| Pricing | Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum | Published tiers from €99/month (Basic); roughly €3–5/room/month, Enterprise custom |
| Best for | Privacy-conscious European hotels | Mid-to-large European hotels wanting WhatsApp automation |
| HQ | Sweden | Portugal (Lisbon) |
| Founded | 2016 | 2016 |
| Reviewed by | anna | james |
Common questions
Which is better, Bookboost or HiJiffy?
On our ratings Bookboost scores 8/10 against HiJiffy at 7/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do Bookboost and HiJiffy cost?
Bookboost: Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum
HiJiffy: Published tiers from €99/month (Basic); roughly €3–5/room/month, Enterprise custom
Read the full reviews
-
Bookboost
I reviewed Bookboost previously and liked the data handling. Coming back to it, the privacy fundamentals haven't slipped, and the WhatsApp integration has turned it into a proper messaging platform.
-
HiJiffy
I didn't think my smallest property, a 45-room boutique in the Cotswolds, was the right place to trial an AI chatbot on WhatsApp. Three months later, my front desk staff disagree with me less often than they used to, which is how I know it's working.