Bookboost vs HiJiffy
The facts side by side, what each one costs tier by tier, and which of the two we'd pick. Both have been paid for and run at a working European hotel.
The short version
On our hands-on ratings, Bookboost takes it overall, 8/10 against 7/10.
Bookboost is built for privacy-conscious European hotels. HiJiffy is built for mid-to-large European hotels wanting WhatsApp automation.
Which we'd pick
Bookboost for the data and privacy layer, HiJiffy for the conversation itself.
Bookboost is where you go when the privacy review is the hard part. Its sub-processor list is published, short and current, its WhatsApp consent handling needed no correction after setup, and Anna rates its DPA the only one in the category that answers questions rather than dodging them. Guest profiles accumulate context across stays, so the front desk knows what was discussed last time.
HiJiffy is the better day-to-day messaging tool and much cheaper to start: tiers published from €99 a month against Bookboost's roughly €399 monthly floor on a modular per-room model. James measured 85% open rates on pre-arrival WhatsApp and a website chatbot that paid for itself several times over. Both have blunt weaknesses. Bookboost's interface looks like 2018, its reporting means a CSV and your own arithmetic, it has no direct Booking.com chat integration, and setup is the most common complaint about it. HiJiffy's dashboard is ugly, its AI needs a month of babysitting, and canned responses need pre-approval.
Drawn from our individual hands-on reviews rather than a fresh head-to-head test. Where a finding belongs to one of us, we've said whose it is.
| Bookboost | HiJiffy | |
|---|---|---|
| Our rating | 8/10 | 7/10 |
| Pricing | Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum | Published tiers from €99/month (Basic), €159 Pro, €319 Premium, Enterprise custom, plus a setup fee of €99-599 per 5 properties |
| Best for | Privacy-conscious European hotels | Mid-to-large European hotels wanting WhatsApp automation |
| HQ | Sweden | Portugal (Lisbon) |
| Founded | 2016 | 2016 |
| Reviewed by | anna | james |
What each one costs
Bookboost pricing
- Customer Data Platform ~€2.20/room/month
- Compulsory. Every other module sits on top of it, so this is the floor rather than an option, and it's the right way round: the data layer is the part of Bookboost I rate most highly.
- Journey ~€2.80/room/month
- Automated guest messaging across the stay. Optional, and the module most properties add first.
- Inbox ~€2.80/room/month
- The unified inbox, including WhatsApp Business API. This is what turned Bookboost into a proper messaging platform rather than a CRM that also sends messages.
- Broadcasts ~€1.80/room/month
- One-to-many campaigns. The cheapest module, and the one whose value depends most on whether you actually run campaigns.
- Guest app €1.40/room/month
- New since our review. Requires the Journey module.
- AI agent €3.00/room/month
- New since our review. Requires the Inbox module, and is the priciest single module on the list.
- Insights platform €2.00/room/month, plus seats
- New since our review. Creator seats are €200 a month and viewer seats €50, which is where Anna's complaint about exporting a CSV and doing the arithmetic yourself now has a paid answer.
There's a minimum of around €399 a month, which is the number that decides whether this is for you. Below roughly 60 rooms the minimum, not the per-room rate, is what you're paying, so a small property subsidises a pricing model built for larger ones. Add the modules you need to the compulsory data platform before comparing: the CDP alone is not a messaging tool, and the realistic configuration is CDP plus Journey plus Inbox, not the headline €2.20.
HiJiffy pricing
- Basic From €99/month, plus €99 setup per 5 properties
- FAQ automation covering 25 topics in 3 languages. The €99 monthly figure is the one our review recorded; the setup fee is not.
- Pro From €159/month, plus €399 setup per 5 properties
- Adds the generative AI chatbot with unlimited topics and 132 languages, and the omnichannel inbox.
- Premium From €319/month, plus €599 setup per 5 properties
- Adds the AI concierge with PMS and CRM integration, and WhatsApp campaigns.
- Enterprise Custom
- Custom campaigns, FAQs, channels and integrations, and HiJiffy branding removed.
HiJiffy publishes more than it did and it costs more to start than we said. The good half: four tiers, three of them with figures, quoted in euros, dollars and sterling, and rates that scale with property count. The half our review missed entirely: a setup fee on every paid tier, €99 on Basic, €399 on Pro and €599 on Premium, charged per five properties. On Premium that is €599 before a single message reaches a guest. James was right that HiJiffy publishes its tiers without a demo call, and that still stands. Our own first-year figure was too low.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on Bookboost pricing and HiJiffy pricing.
Common questions
Which is better, Bookboost or HiJiffy?
On our ratings Bookboost scores 8/10 against HiJiffy at 7/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do Bookboost and HiJiffy cost?
Bookboost: Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum
HiJiffy: Published tiers from €99/month (Basic), €159 Pro, €319 Premium, Enterprise custom, plus a setup fee of €99-599 per 5 properties
Read the full reviews
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Bookboost
I reviewed Bookboost previously and liked the data handling. Coming back to it, the privacy fundamentals haven't slipped, and the WhatsApp integration has turned it into a proper messaging platform.
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HiJiffy
I didn't think my smallest property, a 45-room boutique in the Cotswolds, was the right place to trial an AI chatbot on WhatsApp. Three months later, my front desk staff disagree with me less often than they used to, which is how I know it's working.