Bookboost vs LIKE MAGIC
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
On our hands-on ratings, Bookboost takes it overall, 8/10 against 7/10.
Bookboost is built for privacy-conscious European hotels. LIKE MAGIC is built for design-conscious hotels wanting a modern guest journey.
| Bookboost | LIKE MAGIC | |
|---|---|---|
| Our rating | 8/10 | 7/10 |
| Pricing | Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum | Now published: Core from €350/month, Platform from €400/month, 10% off annual; add-on prices still withheld |
| Best for | Privacy-conscious European hotels | Design-conscious hotels wanting a modern guest journey |
| HQ | Sweden | Switzerland (Zurich) |
| Founded | 2016 | 2021 |
| Reviewed by | anna | elena |
What each one costs
Bookboost pricing
- Customer Data Platform ~€2.20/room/month
- Compulsory. Every other module sits on top of it, so this is the floor rather than an option, and it's the right way round: the data layer is the part of Bookboost I rate most highly.
- Journey ~€2.80/room/month
- Automated guest messaging across the stay. Optional, and the module most properties add first.
- Inbox ~€2.80/room/month
- The unified inbox, including WhatsApp Business API. This is what turned Bookboost into a proper messaging platform rather than a CRM that also sends messages.
- Broadcasts ~€1.80/room/month
- One-to-many campaigns. The cheapest module, and the one whose value depends most on whether you actually run campaigns.
- Guest app €1.40/room/month
- New since our review. Requires the Journey module.
- AI agent €3.00/room/month
- New since our review. Requires the Inbox module, and is the priciest single module on the list.
- Insights platform €2.00/room/month, plus seats
- New since our review. Creator seats are €200 a month and viewer seats €50, which is where Anna's complaint about exporting a CSV and doing the arithmetic yourself now has a paid answer.
There's a minimum of around €399 a month, which is the number that decides whether this is for you. Below roughly 60 rooms the minimum, not the per-room rate, is what you're paying, so a small property subsidises a pricing model built for larger ones. Add the modules you need to the compulsory data platform before comparing: the CDP alone is not a messaging tool, and the realistic configuration is CDP plus Journey plus Inbox, not the headline €2.20.
LIKE MAGIC pricing
- Core From €350/month
- Stated as both the starting price and the monthly minimum. Covers the guest journey: digital, branded, and in likemagic's own framing frictionless.
- Platform From €400/month
- Starting price and monthly minimum again. Adds the operations side, task management and housekeeping monitoring.
- Annual billing 10% discount
- Applied to the per-room pricing and to the monthly minimums alike, which is stated rather than implied.
- Add-ons Price not stated
- Booking engine, digital keys, wallet keys and kiosk are all available on either tier, and none of them carries a published figure. This is the gap left in an otherwise open price list.
likemagic published its pricing during 2026, having hidden it behind a demo call when we reviewed it. That is the single clearest improvement we have recorded in this category, and it answers the loudest complaint in Elena's review directly. Two tiers, both with stated monthly minimums, and an annual discount that is spelled out rather than dangled. The add-on prices are still missing, so a property that needs digital keys or a kiosk is back to asking. But you can now budget for likemagic before you speak to anybody, and a year ago you could not.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on Bookboost pricing and LIKE MAGIC pricing.
Common questions
Which is better, Bookboost or LIKE MAGIC?
On our ratings Bookboost scores 8/10 against LIKE MAGIC at 7/10. But the better tool is the one that fits your property, so read both reviews before you decide.
How much do Bookboost and LIKE MAGIC cost?
Bookboost: Modular per-room model: required Customer Data Platform ~€2.20/room/month plus optional modules (Journey ~€2.80, Broadcasts ~€1.80, Inbox ~€2.80 per room/month); ~€399/month minimum
LIKE MAGIC: Now published: Core from €350/month, Platform from €400/month, 10% off annual; add-on prices still withheld
Read the full reviews
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Bookboost
I reviewed Bookboost previously and liked the data handling. Coming back to it, the privacy fundamentals haven't slipped, and the WhatsApp integration has turned it into a proper messaging platform.
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LIKE MAGIC
After Duve made me say 'oh no' out loud, I went looking for something my seasonal staff could learn before the first guest arrived. LIKE MAGIC came close. Not all the way, but close.