Clock PMS+ vs Guestline
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
Both land on 7/10 overall, so the choice comes down to fit rather than our scores.
Clock PMS+ is built for independent hotels wanting an all-in-one platform from a bootstrapped European company. Guestline is built for UK and Irish independents wanting strong distribution and channel management.
| Clock PMS+ | Guestline | |
|---|---|---|
| Our rating | 7/10 | 7/10 |
| Pricing | ~€250–810/month depending on revenue and rooms | Custom pricing, requires sales call |
| Best for | Independent hotels wanting an all-in-one platform from a bootstrapped European company | UK and Irish independents wanting strong distribution and channel management |
| HQ | UK (London) / Bulgaria (Varna) | UK (Shrewsbury) |
| Founded | 1994 | 1991 |
| Reviewed by | marc | james |
What each one costs
Clock PMS+ pricing
- Scaled subscription ~€250–810/month
- One model, scaled by room count and revenue rather than split into feature tiers that withhold things you need. No per-room-per-night surcharges that climb unpredictably as your occupancy rises, and no requirement to sit through a deck before anyone will name a number.
By PMS standards this is transparent, and I don't say that often. You can find the range, you can work out roughly where your property lands, and the all-in-one bundle means the figure you see is close to the figure you pay rather than a base rate with the useful parts sold separately. Sophie would appreciate it; she keeps spreadsheets on exactly this sort of thing. Worth remembering what you're also buying: a company that has built hotel software since 1994 without taking venture capital, which means no investor clock running down toward an exit.
Guestline pricing
- Custom quote Sales call required
- There is no published pricing and no tier grid. What you pay comes out of a negotiation, which is the whole problem. I know what I pay, and I know roughly what two colleagues pay, and the numbers differ enough that I suspect the figure has more to do with negotiating skill than with property size.
I still don't know what Guestline costs a new customer in 2026, and I've used it for four years. The lack of published pricing was a red flag before the Access Group acquisition and it's more of one now, because new ownership often means new pricing, and opaque pricing makes it easier to raise rates without anyone outside the room noticing. If you're evaluating Guestline, get quotes from at least two other PMS vendors first so you have something to hold it against. Don't negotiate in the dark.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on Clock PMS+ pricing and Guestline pricing.
Common questions
Which is better, Clock PMS+ or Guestline?
Both score 7/10 on our ratings, so the right pick depends on what you are optimising for. Read both reviews.
How much do Clock PMS+ and Guestline cost?
Clock PMS+: ~€250–810/month depending on revenue and rooms
Guestline: Custom pricing, requires sales call
Read the full reviews
-
Clock PMS+
Every subscription is a vote. Clock has been building hotel software since 1994 without taking venture capital. In a market where your PMS vendor might get acquired next quarter, that counts for something.
-
Guestline
Guestline has been the default PMS for British independents for years. Then the Access Group bought it. I wanted to know whether the product survived the acquisition.