Duve vs HiJiffy
The facts side by side, what each one costs tier by tier, and which of the two we'd pick. Both have been paid for and run at a working European hotel.
The short version
Both land on 7/10 overall, so the choice comes down to fit rather than our scores.
Duve is built for larger hotels with dedicated tech staff wanting a full guest platform. HiJiffy is built for mid-to-large European hotels wanting WhatsApp automation.
Which we'd pick
HiJiffy for WhatsApp done properly, Duve for the wider guest platform.
Both sit at 7 and both moved their reviewers off email onto WhatsApp with numbers to show for it: roughly 85% open rates for James on HiJiffy pre-arrivals against 40% by email, and ninety per cent of Elena's guest communication migrating to Duve. The split is scope. HiJiffy is a messaging and chatbot product with published tiers from €99 a month; Duve is a full guest platform on published package minimums from $120 a month, with the guidebook, check-in and upselling that HiJiffy does not try to match.
Neither is smooth. HiJiffy's dashboard is ugly and badly organised, its AI struggles with compound messages, canned responses need pre-approval, and Meta verification is a two-week ordeal before you send anything. Duve's admin is a maze aimed at much larger hotels, automation fails silently on one wrong condition, support thins out in peak season, and several hoteliers report surprise charges. Elena and James have written this one up at length in a full head-to-head.
Drawn from our individual hands-on reviews rather than a fresh head-to-head test. Where a finding belongs to one of us, we've said whose it is.
| Duve | HiJiffy | |
|---|---|---|
| Our rating | 7/10 | 7/10 |
| Pricing | Published package minimums: Basic from $120/month, Pro $150, Premium $200, Enterprise custom | Published tiers from €99/month (Basic), €159 Pro, €319 Premium, Enterprise custom, plus a setup fee of €99-599 per 5 properties |
| Best for | Larger hotels with dedicated tech staff wanting a full guest platform | Mid-to-large European hotels wanting WhatsApp automation |
| HQ | Israel (Tel Aviv) | Portugal (Lisbon) |
| Founded | 2016 | 2016 |
| Reviewed by | elena | james |
What each one costs
Duve pricing
- Basic From $120/month
- Stated as a minimum package rather than a per-room rate. Online check-in, branded guest app, check-out coordination, analytics and support.
- Pro From $150/month
- Adds the communication suite: unified inbox, SMS, WhatsApp messaging, automations and workflows. Carries the 0% commission claim on in-house upsells.
- Premium From $200/month
- Adds upsells and ecommerce: room upgrades, custom upsells and payment processing integration.
- Enterprise Custom
- Everything above plus advanced customisation and a dedicated account manager. Contact required.
Duve now presents four package minimums where our review recorded a single per-room figure of about $6 per room per month. For most properties the new shape is more useful, because $120 a month is something you can put in a budget where about $6 per room left you guessing at the floor. Read it against the warning in Elena's review though: several hoteliers reported charges they had not expected, and a published minimum is not a published total. Every one of these tiers is stated as a starting point.
HiJiffy pricing
- Basic From €99/month, plus €99 setup per 5 properties
- FAQ automation covering 25 topics in 3 languages. The €99 monthly figure is the one our review recorded; the setup fee is not.
- Pro From €159/month, plus €399 setup per 5 properties
- Adds the generative AI chatbot with unlimited topics and 132 languages, and the omnichannel inbox.
- Premium From €319/month, plus €599 setup per 5 properties
- Adds the AI concierge with PMS and CRM integration, and WhatsApp campaigns.
- Enterprise Custom
- Custom campaigns, FAQs, channels and integrations, and HiJiffy branding removed.
HiJiffy publishes more than it did and it costs more to start than we said. The good half: four tiers, three of them with figures, quoted in euros, dollars and sterling, and rates that scale with property count. The half our review missed entirely: a setup fee on every paid tier, €99 on Basic, €399 on Pro and €599 on Premium, charged per five properties. On Premium that is €599 before a single message reaches a guest. James was right that HiJiffy publishes its tiers without a demo call, and that still stands. Our own first-year figure was too low.
Prices as last verified during each review. Hotel software pricing moves, and per-room rates behave very differently at 20 rooms and at 200, so run the arithmetic at your own room count. Full detail on Duve pricing and HiJiffy pricing.
Common questions
Which is better, Duve or HiJiffy?
Both score 7/10 on our ratings, so the right pick depends on what you are optimising for. Read both reviews.
How much do Duve and HiJiffy cost?
Duve: Published package minimums: Basic from $120/month, Pro $150, Premium $200, Enterprise custom
HiJiffy: Published tiers from €99/month (Basic), €159 Pro, €319 Premium, Enterprise custom, plus a setup fee of €99-599 per 5 properties
The long version
HiJiffy vs Duve: a chatbot or the whole platform
I paid for and ran both at my hotels. One is a WhatsApp chatbot that does its one job well. The other is a whole guest-experience platform that happens to include WhatsApp. Deciding between them is really deciding how much software you want to run.
One of us paid for both and ran them, then wrote the head-to-head properly. This page is the summary; that one is the argument.
Read the full reviews
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Duve
A second season with Duve and the rating goes up. WhatsApp changed everything for how we talk to guests, and Katerina can now train new hires on it herself. Still not simple, but no longer unmanageable.
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HiJiffy
I didn't think my smallest property, a 45-room boutique in the Cotswolds, was the right place to trial an AI chatbot on WhatsApp. Three months later, my front desk staff disagree with me less often than they used to, which is how I know it's working.