HiJiffy vs LIKE MAGIC
Factual side-by-side, not editorial. Both tools have been tested at a working European hotel. For opinions, read the individual reviews linked below.
The short version
Both land on 7/10 overall, so the choice comes down to fit rather than our scores.
HiJiffy is built for mid-to-large European hotels wanting WhatsApp automation. LIKE MAGIC is built for design-conscious hotels wanting a modern guest journey.
| HiJiffy | LIKE MAGIC | |
|---|---|---|
| Our rating | 7/10 | 7/10 |
| Pricing | Published tiers from €99/month (Basic); roughly €3–5/room/month, Enterprise custom | Custom pricing, mid-range |
| Best for | Mid-to-large European hotels wanting WhatsApp automation | Design-conscious hotels wanting a modern guest journey |
| HQ | Portugal (Lisbon) | Switzerland (Zurich) |
| Founded | 2016 | 2021 |
| Reviewed by | james | elena |
Common questions
Which is better, HiJiffy or LIKE MAGIC?
Both score 7/10 on our ratings, so the right pick depends on what you are optimising for. Read both reviews.
How much do HiJiffy and LIKE MAGIC cost?
HiJiffy: Published tiers from €99/month (Basic); roughly €3–5/room/month, Enterprise custom
LIKE MAGIC: Custom pricing, mid-range
Read the full reviews
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HiJiffy
I didn't think my smallest property, a 45-room boutique in the Cotswolds, was the right place to trial an AI chatbot on WhatsApp. Three months later, my front desk staff disagree with me less often than they used to, which is how I know it's working.
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LIKE MAGIC
After Duve made me say 'oh no' out loud, I went looking for something my seasonal staff could learn before the first guest arrived. LIKE MAGIC came close. Not all the way, but close.