Pricing

Apaleo pricing

Last verified during our review of Apaleo. Pricing in hotel software changes often; treat this as a starting point, not a quote. If the cost does not fit, see the alternatives to Apaleo we've tested.


Pricing

Quote-based, no setup or licensing fees, open API included

Best for
Tech-forward hotel groups wanting a headless PMS with best-of-breed integrations
HQ
Germany (Munich)
Founded
2017
Our rating
8/10

How the pricing is structured

Core platform

Quote only

Apaleo markets no setup fees, no licensing fees, no maintenance fees and no integration fees. All technically true, and none of it tells you what they do charge. The rate comes out of a sales call, which means the hotel down the street may well be paying something different for the same product.

The rest of the stack

Not included in that quote

This is the part that matters with a headless PMS. You will also be paying for a front desk app, a channel manager connector, a housekeeping tool, payment processing, and in most cases an integrator to wire it together. Each has its own subscription and its own contract.

The pricing opacity bothers me more here than it would elsewhere, because this is a company that positions itself as open. The API is open, the documentation is open, the marketplace is open. The pricing is not. And the quoted figure is only half the picture: a colleague running three hotels in Austria told me his annual Apaleo spend, once he added the front desk app, the channel manager connector, a reporting tool and the integrator who set it all up, came in considerably higher than the number on his initial call. Budget for the ecosystem, not the platform. If your product is good, publish the price.


Common questions

How much does Apaleo cost?

Apaleo doesn't publish pricing. It's quote-based, so you'll need a sales conversation. What they do publish is the absence of fees: no setup, no licensing, no maintenance, no integration charges. That sounds generous until you notice it describes what they don't charge rather than what they do.

Is Apaleo cheaper than a traditional PMS?

Not once you total it up honestly. The core platform may quote well, but a headless PMS is not a whole system. Add the front desk app subscription, the housekeeping tool, the channel manager licence, payment processing and the integration consultancy you'll need unless you have developers on staff, and the total cost of ownership climbs past what an all-in-one would charge. I don't fault the model. I fault marketing it as though the platform cost is the whole cost.

Are there hidden costs with Apaleo?

Not hidden exactly, but easy to miss. The one that catches people is reporting. Out-of-the-box reporting is thin, and the platform's answer is that you have the API to build whatever you want. For me that was an afternoon's work. For a group without in-house developers it means hiring an integrator or buying a store app, and neither is in the quoted price.


Same-category pricing comparison

  1. Mews

    From ~€300/month, tiered plans (Essentials, Advanced, Enterprise)

    8/10

  2. Clock PMS+

    ~€250–810/month depending on revenue and rooms

    7/10

  3. Guestline

    Custom pricing, requires sales call

    7/10

  4. Cloudbeds

    From ~$100/month, four plan tiers, no commission on direct bookings

    7/10

  5. RoomRaccoon

    From ~€200/month for a 30-room property

    7/10

  6. Amenitiz

    €42–125/month, three tiers, 0% commission on bookings

    6/10

  7. Noovy

    €5/room/month (€95/hotel/month minimum), €499 one-off setup fee, 1-year term

    6/10